pixels & plastics

Koninklijke Nederlandse Gymnastiek Unie

Art direction Visual Identity Groot Gymfeest & Fantastic Gymnastics

Back in 2012 we (Webs) were asked to create a new visual identity for the major annual events of the Koninklijke Nederlandse Gymnastiek Unie. (Royal Dutch Gymnastic union)
Except from their logo, we were not allowed to "overhaul" it, we got a carte blanche concerning our creative freedom. So me & Ruud van Dorland rocked around the clock to create something sweet, dynamic and within time.The following shots are from both digital  work & print.
Thnx Ruud it was a joy to work with you on this project!

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KNGU 08B
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KNGU 01
KNGU 03
KNGU 05A

Creating a Pattern

Gymnastic movement are full off repeating wavy lines and I intended to do something with this dynamic theme. As mentioned we were not allowed to touch their logo and new graphic/visual elements should co-operate with it instead of clashing. So why not making a wavy pattern using their existing logo? 
And so we did....

KNGU 09
KNGU 10
KNGU 11

KNGU 16
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KNGU 18
KNGU 20
KNGU 22

© 2014 by Marcel du Long, Webs & KNGU