Back in 2012 we (Webs) were asked to create a new visual identity for the major annual events of the Koninklijke Nederlandse Gymnastiek Unie. (Royal Dutch Gymnastic union)
Except from their logo, we were not allowed to "overhaul" it, we got a carte blanche concerning our creative freedom. So me & Ruud van Dorland rocked around the clock to create something sweet, dynamic and within time.The following shots are from both digital work & print.
Thnx Ruud it was a joy to work with you on this project!
Gymnastic movement are full off repeating wavy lines and I intended to do something with this dynamic theme. As mentioned we were not allowed to touch their logo and new graphic/visual elements should co-operate with it instead of clashing. So why not making a wavy pattern using their existing logo?
And so we did....
© 2014 by Marcel du Long, Webs & KNGU